I imagine quite a few folks are singin' the blues right now.
You may recall the comment Natalie Maines made during a London concert before the start of the Iraq war: "Just so you know, we're ashamed that the president of the United States is from Texas."
As a result of those 16 words, things got rather hot in a hurry. Country music stations refused to play Dixie Chicks songs. Fans boycotted their music. Conservatives even called Natalie's statement "treasonous."
My father, a highly opinionated survivor of the Pearl Harbor bombing that kicked off World War II (he was stationed at the adjacent Hickam Field, which was heavily damaged during the attack), used to periodically share this old quote: "I may not agree with what you say, but I'll fight to the death for your right to say it."
Last time I looked, dissent was still a constitutional right. Of course, some people don't really care about that inconvenient fact. The Dixie Chicks knew that from the get-go. By simply expressing their beliefs, they put the lion's share of their future earnings at risk.
But today the Dixie Chicks' new album is sitting in the number one spot, with sales of 526,000 copies in its first week. What an inspirational example for marketers who believe in standing up for their beliefs.