Why Sonya's Pissed About The State Of Online Video

Last week, DM News released an excellent article on online video by Julian Scott of Responsys.

Julian cited this fascinating fact from a June 2007 comScore report: In April, more than 75% of the U.S. online population over the age of 15 initiated a video stream.

What are direct marketers doing to cash in on this phenomenon? Not a whole lot.

That's why we created a web video featuring Sonya, "a soldier in the Web Liberation Army." Sonya offers marketers a genuinely valuable prize: The chance to win a totally free web video created by Mothers of Invention and MRPwebmedia. Everyone who enters gets the PowerPoint presentation, Revolutionize Your Marketing with Video and Audio. See the video and enter the contest here.

Students of marketing know television is the most successful advertising medium ever. Many marketers have seen response rates plummet in recent years. With online video, marketers may get the power of TV for a fraction of the cost of a typical commerical.

Online video could vastly improve response rates of email advertising, web banners, and search marketing -- as well as offline media like print advertising and direct mail. It's as relevant in b-to-b as it is in b-to-c.

So why not get off the sideline and test this stuff?