Let's say you've spent 60% of your budget on a direct marketing strategy that's been an obvious failure.
I'm talking about one of those outcomes that has you saying, "We aren't going to repeat THAT mistake next year."
No tweaks, adjustments, modifications, revisions, or enhancements will make any real difference.
The results are in and the fat lady has sung.
If you could put the remaining 40% into another strategy this year, would you stop running the unprofitable approach or stay the course through the rest of the year?
I think I know what most of you would say: "Of course we'd stop." It's the rational answer.
But very often, we've seen marketers throw good money after bad and dump the balance of the budget into something with 100% odds of continued failure.
Why? You tell me.