Navy Seal Michael Monsoor posthumously received the Medal of Honor from Bush today for throwing himself on top of a grenade to save his buddies. He was just 25 when he died on a Ramadi rooftop.
This made me recall something my father, the World War II veteran and Pearl Harbor survivor, told his five sons: You never know how a man will behave in combat.
Dad said guys who ordinarily seem extremely tough don't necessarily come through in times of extreme pressure. I've certainly seen this in marketing. Ain't it crazy that we have cops and soldiers putting their lives on the line every day while marketing people lack the courage to stand up for what's right when the stakes are miniscule in comparison?
I think people like my friend Wayne the Cop and Michael Monsoor are better men than the vast majority of marketing managers. If you agree, try answering this question: how can we attract a better class of people to our field?