As a kid, I had a serious basketball jones. On the walk to Third Ward Park (the inspiration for our direct marketing shop's earlier name, Passaic Parc), I often dribbled the ball every step of the way.
Like many roundball fanatics, I became interested in coach John Wooden, who won 10 NCAA national titles while at UCLA. The Wizard of Westwood attracted the top recruits in the country -- including Power Memorial's Lew Alcindor, who later became known as Kareem Abdul Jabbar.
Instead of putting his budding superstars on a pedestal, when players arrived at Pauley Pavilion for the first time, Coach Wooden covered the basics. And I mean basics. Like putting on one's socks and shoes. Setting picks. The fundamentals of the game.
Most marketers aren't in the Big Fella's league. They're average. And more than a few aren't very well schooled in the fundamentals of marketing success. So when new employees arrive, if you run a world-class organization, why not cover the basics? Drill home the fact that quality matters more than expediency. That it's about outcomes, rather than pointless agendas. Thinking before acting. Treating people with respect. And simply doing the right thing.