Dermitage to Consumers: Don't Believe Our "Before/Afters"

Last year after seeing a Dermitage ad with arguably the most absurd "after/before" imagery ever, I published a post that pulled in more than 30 comments. The vast majority were less than favorable.

This week I found the Dermitage ad on the left. Okay, I'll give credit where it's due: At least the new "before" image didn't resemble a Komodo dragon. Instead of undergoing an inter-species transformation, this year's "customer" (who looks like last year's "customer") dropped a mere 30+ years from her face.

What bugs me most is the disclaimer in small print at the bottom: "Simulated imagery. Results not typical." In other words, Dermitage is saying their unbelievable imagery shouldn't be believed. They're actually telling people who take a close look that their advertising is bullshit.

Caveat emptor.

Comments

[Cicero]

Sue 'em or bring 'em before the FTC.
Caveat venditor.

[runescape gold]

Amazing!