"The show we create here has to have people leaving and not being able to turn it off. They shouldn't be able to go to sleep. They have to see the sun come up and still be talking about it."
Maybe you didn't agree with the lifestyle, but the man's success as an artist was undeniable.
Michael Jackson had the top-selling album of all time. Four of his albums debuted at number one in the U.S. Jackson was the first singer to have four top ten singles from one album, and the only performer to have five number one hits from just one LP.
If he wasn't the best ever at what he did, he came damn close.
The MJ quote in the New York Times got me thinking about why so many marketing managers keep the bar so incredibly low. It's as if they merely punch through a checklist. The CEO, BOD, and VCs don't seem to care if even a single component of the marketing mix is genuinely great, provided marketing covers the basics and some of the newer stuff.
I wish more clients would tell their agency, "I want to break a record for marketing profitability, and while we're at it, win every award in our category. Just tell me what you need and I'll make sure you get it."
Marketing groups should go on a field trip this week and see This Is It on a big screen. Act as if it's a motivational video.
Now it's your turn. Whadyya think it'll take to get more marketers to aim high?