Leo Burnett called his farewell address, "When to Take My Name Off the Door." The legendary figure who brought us Charlie the Tuna, Jolly Green Giant, Tony the Tiger, and Pillsbury Doughboy gave this heartfelt speech shortly before his 1967 retirement from the advertising powerhouse now known as Leo Burnett Worldwide. (Yes, his name is still on the door.)
Burnett was born in the 19th century, and his words are hopelessly antiquated, but I hope you give this seven-minute video a serious look. Chicago's salt-of-the-earth advertising giant saw it all coming: merger mania, the obsession with short-term profits, and the spinelessness. I wonder what he'd think of 21st century agency life.
Leo died just four years after giving this speech.