Optimarketer: The Marketing Optimization Blog

Obama is #1 Celebrity on Google/Freaking Marketing List

Remember the McCain campaign ad that mocked Obama as "the biggest celebrity in the world?" According to Google, McCain was absolutely right. Check out this exclusive Freaking Marketing tabulation using the world's biggest search engine. (Number of Google results are in parenthesis.)

GOOGLE/FREAKING MARKETING CELEBRITY HOTLIST

25. Ashton Kutcher (7,950,000)

24. Michael Phelps (9,610,000)

23. Oprah Winfrey (9,690,000)

22. Beyonce Knowles (11,300,000)

21. Mel Gibson (13,000,000)

20. Gwen Stefani (13,700,000)

19. Kim Kardashian (17,100,000)

18. Zac Efron (20,100,000)

17. Pamela Anderson (20,800,000)

16. Jennifer Aniston (21,700,000)

15. Sarah Palin (21,800,000)

14. Jennifer Lopez (25,800,000)

13. Tom Cruise (26,000,000)

12. Brad Pitt (28,100,000)

11. Mariah Carey (29,800,000)

10. Kanye West (30,000,000)

9. Jessica Alba (33,200,000)

8. Justin Timberlake (33,900,000)

7. Jonas Brothers (39,500,000)

6. Michael Jackson (40,200,000)

5. Angelina Jolie (43,900,000)

4. Miley Cyrus (50,600,000)

3. Paris Hilton (65,500,000)

2. Britney Spears (84,500,000)

1. Barack Obama (95,400,000)

And to think, in 2003, Barack Obama was a fairly unknown member of the Illinois State Senate.

TMZ Thinks Hepatitis is Funny

Now I know what happened to the guys from high school who often said really dumb shit and regularly got their asses kicked: They landed jobs at TMZ.com. From the headline of their latest Pamela Anderson post, it looks like they're as sexually troubled as ever.

While you're on the site, check out the Barack Obama post published a couple of hours earlier. The headline, "Bush to Obama -- No Movin' On Up" seems familiar. Wait -- wasn't that lifted from the theme song of "The Jeffersons," the sitcom about a black family that was "movin' on up to a DEE-LUXE apartment in the sky?" Sounds kinda racist to me.

Perhaps TMZ staffers have too much time on their hands, now that they're no longer able to assist in the destruction of their favorite target, Britney Spears.

I wonder if TMZ advertisers like Godiva, Fairmont, Verizon, and (ironically) Kaiser Permanente are aware of the content running next to their ads. Think they should care? 

Ruin Britney's Life, Inc.

On Friday, January 31, Britney Spears was rushed by ambulance to UCLA Medical Center. It was just another awful day for Britney -- and another excellent one for TMZ.

Notice on the Alexa graph that page views were up 27% over the prior day. TMZ knows there's gold in them thar hills of Studio City. That's why they've already devoted 12 posts to Britney -- including a live video feed from her house -- on this day of her release from the hospital. Check out this clip to get a taste of what Britney World is like. Talk about insanity!

Is the advertising industry, which helps pay the paparazzi, killing Britney?