Actually, that's an understatement. Type "World Reserve Monetary Exchange" in Google using Internet Explorer 7 and right below the search box you'll automatically see additional words like "fraud" (with 374,000 results) and "scam" (368,000 results).
But on the Copywriters Board it was a whole other story. The advertising was hailed as "wonderful print ad copy" and "one of the best print ads I've seen all year."
Direct response copywriters were passing along tips that seemed, to this career direct marketer, out of bounds. Posters sounded like entrepreneurial copywriters with a passion for tricks that were at best marginally legal, and to a good share of consumers, clearly unethical.
It just seemed like a rough neighbhorhood. But I will say this: the posters were exceedingly polite.
Tonight I noticed Michael Fortin, the successful direct response copywriter and founder of the extremely popular Copywriters Board (by the way: none of the pro-WRME posts I read were written by Michael), has shuttered the Board for "personal reasons."
From the letter on the home page, it's obvious that Michael realized something was very wrong with the community he launched for copywriters back in the 90s. The area of the Copywriters Board I visited seemed like a haven for writers who had no problem taking advantage of old ladies. (I actually heard from a guy who believed his elderly father was ripped off by World Reserve Monetary Exchange shortly before he passed away.)
Michael Fortin has a huge following. For the sake of the direct marketing industry, if he relaunches the Copywriters Board, I hope he does something about posts that encourage misleading advertising.
Did any Freaking Marketing readers participate in the Copywriters Board, and if so, what did you think of it?