The Peanut Corporation of America has a salmonella problem. Jif doesn't.
To pound this reality home, Jif management temporarily canned their standard home page and replaced it with a simple message containing nuthin' but the facts -- and a link to a press release with more details.
The Smucker's Jif brand website has seen a huge surge in traffic recently. Customers are scared. They want answers.
Jif wisely provided them. Right on page one.
Guess what I had for lunch today?
Jdimytai Damour, a 34-year-old Walmart temp known to his friends as a gentle giant, was trampled to death Friday when 2,000 frenzied shoppers stormed the doors at 5:00 am to take advantage of the appropriately named "Black Friday" sale in Valley Stream.
I've been checking the Walmart home page but haven't seen a mention of what's got to be one of the biggest tragedies in the storied history of America's largest retailer. I did find a brief statement from Hank Mullany, Senior Vice President and President of the Northeast Division, on the Wal-Mart Stores, Inc. corporate web site.
Has Walmart responded appropriately?
Mothers of Invention marketing agency founder and president.
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