The Peanut Corporation of America has a salmonella problem. Jif doesn't.
To pound this reality home, Jif management temporarily canned their standard home page and replaced it with a simple message containing nuthin' but the facts -- and a link to a press release with more details.
The Smucker's Jif brand website has seen a huge surge in traffic recently. Customers are scared. They want answers.
Jif wisely provided them. Right on page one.
Guess what I had for lunch today?