Recently we talked about client-side marketers who attempt to deep-six agencies for daring to be great, and others who dismiss agencies if the very first project fails. (See The Hit Job and The One Strike and You're Out Direct Marketing Rule.)
Now let's dig in to something equally absurd: Clients who fire direct marketing agencies after they take campaigns to new heights. The ultimate no-win situation.
Our direct marketing agency has worked with over 100 clients, and this has happened in about a handful of cases. The boss, instead of thanking the team that worked like hell to produce better-than-ever results, comes up with reasons to discount the agency's contribution. Or he mistakenly assumes it's best to say, "Thanks for the lesson," and take the work in house. Or a fickle client becomes infatuated with another agency. Or a client wrongly concludes the agency couldn't possibly do more great stuff. Or an insecure employee wants to make sure colleagues continue to believe she's the smartest person in the room.
Have you ever been involved in anything like this? If so, please share details.