When I first eyed the banner for Woodward's Mycocide NS Antifungal Care Kit, I thought the finger on the right was an "after" photo. But upon closer examination (and after gagging repeatedly) I realized it was different fungi on a different finger in dire need of Mycocide.
The "got fungus?" headline, which probably caused a sharp decline in milk consumption among online adults, is almost as gross as the photography. And check out the thoroughly disgusting product packaging on the landing page, below the talking foot illustration (which in all seriousness could have been a more productive visual in the banner ad).
Is this advertising effective? It may be profitable, but I don't think it's optimal. Toothpaste advertisers learned decades ago that you generally move more tubes by showing gorgeous -- rather than decayed -- teeth.
What do you think of this ad? And what sort of award should I send Woodward Laboratories?