I'll dive headfirst into the muck -- tough-to-discuss marketing issues that are rarely addressed but ought to be exposed to sunlight. I'll also cover a wide variety of hot topics in the marketing realm. I'll often draw on my experiences as founder of Mothers of Invention, a Massachusetts direct marketing agency that has developed dozens of record-breaking campaigns for clients and won over 40 awards.
I'll include advice not generally available via other channels -- while hopefully keeping it entertaining. I'll do my best to always keep it real. And I'll never, ever name an actual name, unless I have something nice to say about someone.