Seems like nobody sells "mailing lists" these days.
There's no money in it.
After all, why would anyone pay for a "list" when they could get their hands on FRESH LEADS?
It's no secret that the latter outsells the former. Bigtime. Just ask your friendly neighborhood mailing list owner.
One problem: Those "leads" are really nothing more than a collection of postal records. That's why their response rates often suck in comparison to the hype.
A real lead is more than postal data, a phone number, or an email addresses.
It's someone who responded to your ad. A person who indicated he'll buy something up your alley in the not-too-distant future.
It's the prospect who tells a telemarketing rep, "I'd like a call from one of your sales people." It's a friend's friend who's actually waiting to hear from you. It's more than just a mere suspect.
A garden-variety postal record may be worth less than a nickel. A genuine lead could be worth exponentially more.