Shocking! Outrageous! Scandalous! Give me a freaking break.
Conservatives are predictably outraged over Jessica Alba's advertising for Declare Yourself, a voter drive aimed at 18-29 year olds. The campaign features the tagline "Only You Can Silence Yourself" and a tearful Alba in bondage photograpy by Mark Liddell. The multimedia end includes videos with Zac Efron (High School Musical), America Ferrera (Ugly Betty), and Jazzy Jeff (The Fresh Prince of Bel Air).
Was the clothing-free photography the "correct" thing to do? Right now, 7,320 web pages reference this advertising (make that 7,321 after this post), and the press release went out yesterday. If Declare Yourself wanted millions in free publicity for their cause -- an honorable goal -- score this one a major win.
Voter apathy is appalling. High voter turnout is exciting.
So ... are you for or against this campaign? Tell Freaking Marketing readers where you stand.
