On this landing page, Dermitage displayed three tempting lines of offer-related text in a scroll box below "Free Trial Information." But check out some of the terms only visible via the scroll bar:
"... If you like how our system reduces the visible signs of skin aging, do nothing -- at the end of your free trial period you will be charged the discounted price of $99.95 ... Plus, if you decide to keep the Dermitage Anti-Aging System, you will receive FREE acceptance in Dermitage Elite and will receive a fresh supply of the Dermitage Anti-Aging System approximately every 30 days at the same low price of $99.95 ..."
Are buyers seeing these important details before committing to $1,199 on an annual basis? Well, the Better Business Bureau gave Dermitage a D+ rating. Biggest complaint area? Dermitage advertising. Most common gripe regarding advertising? You guess it -- disclosure of offer terms.
Now let's hear from two groups of experts: Direct marketing pros and Dermitage customers who've stepped through the online ordering process. Please add your comments.
